How do Sales teams use Dust?

Dust enhances sales processes with AI-driven tools that streamline communication, handle customer inquiries, and provide valuable insights, helping sales representatives engage prospects and close deals more efficiently.

Use Case	Task to tackle
Prospect Question Handling	Assist Sales representatives in addressing questions from their prospects or customers, and handling their objections with instant answers about current product or pricing information.
Meeting and Call Summaries	Instantly provide detailed meeting syntheses / summaries of sales calls from raw notes or transcripts, with consistent structured formats and highlighting key insights based on customer quotes.
Account Summary	Create snapshots of key accounts using profiling data, including sentiment analysis and crucial past interactions from disperse data sources.
Sales Personalized Communication	Automatically write personalized cold, reengagement or follow-up emails using your internal relationship context, live information from the internet, and best-performing email templates.

Tutorial & Guides

1. Prospect Question Handling

Create a Sales Co-pilot that can assist Sales representatives in addressing questions from their prospects or customers, and handling their objections with instant answers about current product or pricing information and much more.

➡️ Follow this User Guide

2. Meeting and Call Summaries

Instantly provide detailed meeting syntheses / summaries of sales calls from raw notes or transcripts, with consistent structured formats and highlighting key insights based on customer quotes.

➡️ Follow this User Guide

3. Account Summary

Create snapshots of key accounts using live data from your CRM (past mails, meeting notes, events, etc): includes overview of past interactions, stakeholder mapping and sentiment analysis, blocker mentioned.

➡️ Follow this User Guide

4. Sales Personalized Communication

Automatically write personalized cold emails using your internal relationship context, live information from the internet, and best-performing email templates.

➡️ Follow this User Guide

Deep dives & Customer stories

Dust Sales assistants at Alan: For Alan Sales team, Dust assistants produce automated summaries of relationships with prospects based on Salesforce and Slack data, or generate outbound / meeting follow-up emails with the right context among other things. This has helped save an estimated 1 to 2 hours per employee per week for active Dust users on sales.
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